Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
How to read this profile
BLS projects U.S. employment for Marketing Managers to increase by 6.9% between 2024 and 2034, from 421,600 to 450,800 jobs. Its estimate of 34,000 annual openings includes replacement needs, so it does not represent current vacancies, contract postings, or freelance demand. The wage ($166,790), education (Bachelor's degree), and related experience (5 years or more) figures on this profile describe typical U.S. employees. O*NET skills describe the occupation; they do not assess an individual worker's proficiency.
Base employment (2024)
421,600
Projected employment (2034)
450,800
Projected change (2024–2034)
7%
Annual openings (projected average)
34,000
Pay & Preparation
$166,790
Bachelor's degree
5 years or more
None
Essential Skills
Active Listening (4.12/5) • Speaking (4/5) • Monitoring (3.88/5) • Reading Comprehension (3.88/5) • Active Learning (3.88/5) • Critical Thinking (3.88/5)
O*NET describes occupational requirements; these ratings do not measure current job-posting frequency or an individual worker’s proficiency.
BLS projections are long-term estimates; annual openings include growth and replacement needs and are not current vacancies.
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