Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
How to read this profile
BLS projects U.S. employment for Market Research Analysts and Marketing Specialists to increase by 7.0% between 2024 and 2034, from 952,700 to 1,019,000 jobs. Its estimate of 82,000 annual openings includes replacement needs, so it does not represent current vacancies, contract postings, or freelance demand. The wage ($78,760), education (Bachelor's degree), and related experience (None) figures on this profile describe typical U.S. employees. O*NET skills describe the occupation; they do not assess an individual worker's proficiency.
Base employment (2024)
952,700
Projected employment (2034)
1,019,000
Projected change (2024–2034)
7%
Annual openings (projected average)
82,000
Pay & Preparation
$78,760
Bachelor's degree
None
None
Essential Skills
Active Listening (4/5) • Writing (4/5) • Reading Comprehension (4/5) • Critical Thinking (4/5) • Speaking (3.88/5) • Reading Comprehension (3.88/5)
O*NET describes occupational requirements; these ratings do not measure current job-posting frequency or an individual worker’s proficiency.
BLS projections are long-term estimates; annual openings include growth and replacement needs and are not current vacancies.
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