SmartBid · Market Intelligence

Sales & Marketing

The Sales & Marketing category is a dynamic and consistently high-demand field, making it a fertile ground for freelancers looking to help businesses connect with customers and drive growth. It's a bustling marketplace, demonstrating significant activity and rapid job growth, reflecting businesses' continuous need to expand their reach and revenue. With a median hourly budget of $20, it offers a solid entry point for many, and notably, the vast majority of roles are not exclusively targeting 'expert' level, meaning there's ample room for a wide range of experience levels to find their niche. Freelancers thriving in this space often possess in-demand expertise across areas such as SEO, Google Ads, lead generation, email marketing, social media marketing, keyword research, Google Analytics, and broader marketing strategy, including internet marketing and backlinking. Whether you're a seasoned professional or building your portfolio, this category presents a clear path to contributing directly to client success and carving out a rewarding freelancing career.

SmartBid opportunity overview

Jobs in past 30 days

9,165

Avg applicants per job

20

Median hourly budget (USD)

$

20

Median engagement (weeks)

9

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Additional Upwork metrics

Job volume vs. platform average (30d)
34%
Expert-level jobs (%)
Expert-level jobs

9

of postings
Contract-to-hire (%)
63%
of engagements
Avg time to close (days)

32.2

From post to hire

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