SmartBid · Market Intelligence
Writing

The broad "Writing" category on Upwork encompasses a diverse array of text-based projects, though it currently sees a lower volume of jobs compared to the platform average, with 414 postings in the last 30 days. However, recent activity shows an encouraging uptick, with job velocity at 110% compared to the 30-day average, suggesting a growing demand. Freelancers can expect a median hourly budget of $25, and interestingly, a very small fraction (0.33%) of jobs explicitly target 'Expert' level talent, indicating that many opportunities are suitable for developing or mid-level writers. To truly thrive, freelancers should note that clients are often seeking specific specializations within this field; key areas of demand include content writing, SEO writing, copywriting, article writing, and blog writing, underscoring the importance of having a focused niche and strong English proficiency to secure consistent work.
SmartBid opportunity overview
Jobs in past 30 days
414
Avg applicants per job
18
Median hourly budget (USD)
$
25
Median engagement (weeks)
9
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Additional Upwork metrics
Job volume vs. platform average (30d)
Expert-level jobs (%)
Expert-level jobs
9
of postings
Contract-to-hire (%)
of engagements
Avg time to close (days)
42
From post to hire
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