SmartBid · Market Intelligence
Writing

The Writing category on Upwork is a dynamic and essential field for freelancers, offering diverse opportunities to craft compelling content across various platforms. While it presents a consistent volume of work (403 jobs in the past 30 days), freelancers should be mindful of its competitive landscape, with its current job count significantly below the overall Upwork average. Despite this, recent trends are encouraging, with a 7-day job velocity of 109% indicating a growing demand for writing services. The median hourly budget of $24.5 offers a clear pricing benchmark for services. This category is notably inclusive, as only a tiny fraction (0.33%) of jobs are exclusively seeking 'experts,' suggesting abundant opportunities for writers at all stages of their career, from emerging talents to seasoned professionals. Success in this field often hinges on mastering skills such as content writing, impeccable English, persuasive copywriting, effective SEO writing, engaging article and blog writing, and imaginative creative writing. Proficiency in SEO is consistently a top requirement, allowing writers to enhance content visibility and impact.
Jobs in past 30 days
403
Avg applicants
18
Median hourly budget
$
24.5
Median engagement
9
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Top skills in demand
JavaScript
Wordpress
React.js
PHP
Python
HTML
CSS
Shopify
Web Programming
Web Design
Additional metrics
vs. platform avg (30d)
0.3333333333333333
Job count vs average
Expert-level jobs
9
of postings
Contract-to-hire
0.7053406998158375
of engagements
Avg time to close
1008.1590909090907
From post to hire
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